Wednesday, 30 March 2011

What do bis want?

A bold and overly ambitious title, so I'll reduce my scope in two big steps right away by asking making it "what do people who visit the Bi Community News website want" and then basing my answer on what sections of the website they browse, which is an answer limited to the things that are there for them to look for. If most visitors actually want slash fiction, they won't be showing up here, cos it ain't there.

In the past month - since BCN went over to the new website - the most popular bits of the website according to the analytics data are:

1) The home page.
2) The local groups listings
3) Resources info
4) Subscribe (if only they all did!)
5) Bi Sex & The City, our relationships advice column
6) Both Directions (the guide to the bi scene)
7) Diary of a Crap Lesbian, more relationships and dating stuff
8) Back issues
9) BiCrushing, again relationships stuff, from a different angle
10) Latest stories

What does this tell us?

First, that whatever's linked prominently off the front page attracts people. No shocks there. Second, that people are looking for advice about love and dating, in total in similar numbers to those looking for real-life meetings and advice. And third, that the "subscribe now" page needs to be more hard-hitting to convert all those visitors into subscribers!

I think one of my next tasks with that website might be varying the front page material to see how that affects where people navigate to.

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